How to Increase Your Holiday Rental Returns (Without Compromising on Guest Experience)
5 proven ways to elevate your short-stay property and earn more with every booking.
Maximising returns on your holiday property isn’t just about filling dates on a calendar. It’s about elevating every detail — from how your space is styled, to the way it’s photographed, marketed, and experienced.
At Supercalla Private Properties, we’ve helped property partners on the NSW South Coast consistently outperform the market — with many earning 20–30% more than comparable listings, and enjoying peak occupancy rates over 90%. We don’t just manage properties — we turn them into powerful, high-yielding experiences guests can’t wait to rebook.
Whether you’re preparing to list or wondering why your holiday rental isn’t performing, here are five essential elements that set top-tier homes apart from the rest.
1. Design-Led Styling That Creates Desire
Guests don’t just book on specs — they book on feeling. The right styling does more than look good in photos. It anchors the property in its setting, speaks to your ideal guest, and commands higher nightly rates.
We design each Supercalla property with intention — drawing inspiration from nature, architecture, and the guest mindset. The result? Scroll-stopping appeal that turns interest into action.
Want to see it in action? View our latest styled properties →
2. Photography That Sells the Story
You have milliseconds to catch a guest’s eye online. Your imagery needs to be more than serviceable — it needs to inspire.
At Supercalla, we create full-scale photo shoots with editorial flair. Think morning light cascading over linen-draped beds, golden hour on the deck, and twilight shots of firepits ready for connection. This kind of storytelling photography not only gets more clicks — it supports higher rates and increased bookings.
3. Copywriting That Converts Browsers into Bookers
Listings that read like a checklist of features don’t perform — because they don’t move people.
We craft magnetic copy that paints a picture of what it feels like to stay: the clink of glasses on the terrace, the scent of salt in the breeze, the serenity of mornings wrapped in a robe by the fire. Add context about the local area, tailored tips, and personality, and suddenly your property isn’t just a place to stay — it’s an experience waiting to happen.
4. Amenities That Deliver a Five-Star Feeling
Guests today expect more — and so they should.
From luxury bathroom amenities and Aesop handwash to smart tech, plush robes, bar carts, and pooch hampers, our homes go above and beyond. Every stay includes more than just the basics. Guests arrive to find the home thoughtfully stocked, beautifully styled, and ready for real living.
We call it our Boutique Hotel-Grade Preparation standard. Read more about how we manage →
5. Immersive Content & Guest-Centric Experiences
Static listings are a thing of the past. If you really want your property to shine, bring it to life with:
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Video walkthroughs
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Drone footage
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Reels showcasing local adventures
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Digital welcome books and curated itineraries
At Supercalla, we help guests unlock hidden gems and memorable moments — from private chefs and massage therapists to sunrise hikes, secluded picnic spots, and DIY kids’ kits. These aren’t just nice-to-haves — they’re the reason guests return, refer, and rave.
Bonus: The Supercalla Edge
In addition to the five points above, here’s what we believe makes a stay unforgettable — and your property unmissable:
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Thoughtful welcome rituals (custom room scents, music playing, local produce waiting)
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A playbook of hyper-local knowledge shared via interactive digital guides
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A “just bring your groceries” approach to provisioning — we handle the rest
Let’s Get Your Property Performing
If you’re ready to increase your holiday rental returns and partner with a team that obsesses over the details — we’d love to talk.
Thinking of listing with Supercalla? Let’s explore what’s possible. List your property →